Privacy Policy
This privacy policy and personal data processing notice (“Privacy Policy”) discloses the privacy and personal data practices for the Serpsolution website and services at https://www.serpsolution.com (“Website”) for the purpose of respecting the privacy of our customers and website visitors in accordance with the applicable law. This Privacy Policy applies solely to information collected, used, disclosed, and processed by Serpsolution, except where stated otherwise when browsing the Website or using the services and products provided by Serpsolution (collectively, “Services”).
While using the Website and/or using the services provided by Serpsolution, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you, or for other purposes that are clearly stated in this Privacy Policy (“Personal Data”). The legal basis on which we rely to process your personal data is to provide our Services and the Website.
This Privacy Policy will inform you of the following:
- What information we collect;
- With whom it is shared;
- How it can be corrected;
- How it is secured;
- How policy changes will be communicated; and
- How to address concerns over misuse of personal data.
1. The Data We Collect and How We Collect It
We collect your data during the usage of the Services (APIs and standalone databases) such as IP address, personal API key, API call dates and times, which APIs used, how many API calls used, how many API calls responses were downloaded, database download information.
When purchasing the Services (namely, API subscription or standalone database downloads as listed on the Website) we also require you to provide billing information such as name, title, address, credit card number, or PayPal credentials (“Billing Information”).
By browsing the Website, we may also collect information via the commonly-used information collecting tools such as Cookies and Web beacons, such as the browser type, language, IP address (or the proxy server you use to access the World Wide Web), your location, Internet service provider, mobile carrier as well as views and clicked links (the pages on the Website), your searches on the Website, date/time stamps associated with these usages during your time on the Website. This information is used to analyze the overall search and usage trends associated with our Website and the Services to improve the performance; to aggregate non-personal information in this regard as well. For example, the aggregated non-personally identifiable location and IP information help us see which regions show interest in our Services and how the people navigate through the Website, what percentage of these people choose to purchase the Services, etc.
2. How We Use Your Personal Data
We collect your data to ensure the security of our Website and the Services. These are non-personal data to verify the activity and investigate any suspicious activity.
We collect your data to fulfill your support requests. It is possible to contact us anytime through the contact page on our Website by filling out the contact form as well as through contact channels we disclose on the Website. We use the contact information you provide to us to get back to you on your requests to ensure service quality and client satisfaction.
We collect your data to inform you. We use your data to inform of the changes in the Services, to remind you of the subscription expirations or matters regarding the payment of the Services, inform you of promotions and newly released or disabled services, to provide you technical information, security alerts and administrative notifications as well as for marketing purposes which you may opt-out anytime by sending us a request.
We collect your data to comply with legal obligations. We may be required by the authorities and in accordance with the applicable law, judicial proceedings, court orders, or other legal processes under our legal obligations to process your data to comply with these requirements. We will process your personal data to the extent that such obligations require us to do so, and will exceed these. Likewise, it may be necessary for our legitimate interest in protection against misuse and/or abuse of the Services and the Website as well as against wrongful acts against Serpsolution.
In cases we need to collect and process your data by means of legal obligations or contracts made by and between you and third parties, should you fail to provide such data, we hold the right to cease providing services to you and demand any damages we may incur as a result of such failure.
We do not subject your data to automated decisions such as profiling. The personalization of the Website is limited to the data Cookies collect as explained below.